#ThePadEffect was a 26 day online campaign to advocate for sustainable menstruation and prevent thousands of tons of sanitary waste. It raised awareness of the harmful effect of disposable sanitary napkins on the body and the environment, and saw participation from several guest contributors. The articles explored a wide range of articles about sustainable menstruation. Boondh contributed a piece on examining menstrual discharge through a scientific lens: Myth vs Fact that made it to FII’s 17 most read pieces in 2017.